The first impression of Instagram outgrew as a fun app for kids and later has become a serious content marketing, networking and audience building tool for individuals and brands. With over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day, It becomes one of the most popular social networking sites on the planet.
If you’re just starting out on Instagram, posting photos can be pretty depressing. When all your excitement and hard work are met by nothing more than few likes from a handful of followers, it’s easy to get discouraged, even if you know the benefits of social media marketing, which are waiting if you can find success with your initiative.
How to Get Followers on Instagram?
This article will help by giving you top 10 ideas for increasing your followers and getting them to interact with your posts. You’ll notice that many of the ideas below are focused on increasing engagement (likes and comments), and here’s why: lasting engagement naturally leads to followers.
Idea 1# Complete your profile: This is the first thing you need to do in all the social media platform. By completing your profile with real info tells other users that you are real person.
Do like this… While completing your profile.
- Name: You should always use your real name. It makes you a brand.
- User Name: The Username should be Fancy & Catchy which is easy to remember.
- Profile Picture: You should always use the best picture of your as a profile picture having clear face.
- Website: Adding your blog, Website, YouTube URL etc can give you more benefit from the users.
- Bio: It should be short, attractive & real.
Include relevant keywords and hashtags, and a link back to your site. Above all, don’t be spammy; this is a guarantee that no one who reads your profile will follow you!
These are the basic steps that can help you to attract other users which can also make them your followers.
Idea 2# Posting: Don’t be lazy to post your photos or videos. Be consistent. Know why you’re posting, and who you’re posting for. Be consistent about how you use the platform and your follower count will grow organically.
Before posting your Photos, Make it attractive and more professional with high quality. You can also combine multiple photos into a collage for maximum engagement.
While posting your Photos & Videos, use Geo-location or Geo-tagging, especially if you’re a local business. When you geotag your photos, others who post photos in your region will see your images on the location’s page. This is a great way to catch the attention of local users.
Idea 3# Tags: If you are not using hashtags while posting then It’s the biggest mistake in your life and that’s the reason you have low followers in your account.
Use hashtags that are known to help increase followers: #FF (Follow Friday), #instafollow, #l4l (Like for like), #tagforlikes and #followback and also use popular hashtags so your images get found in search. Some of the most popular ones are #love #instagood #me #tbt #cute #photooftheday #instamood #iphonesia #picoftheday #igers #girl #tweegram #beautiful #instadaily #summer #instagramhub #follow #iphoneonly #igdaily and #bestoftheday.
After that You can search for and follow people who are using popular hashtags like #followme and #likeforlike. Many will follow you back! and also tag people in your photos when relevant. This ensures those photos show up in those users’ feeds, and makes it more likely they’ll share them.
Instead of predefined tags, You can also create a branded hashtag. Come up with a hashtag and encourage your followers to use it. This encourages your fans to engage with your brand, and increases your visibility at the same time.
Idea 4# User engagement: Engagement can mean different things depending on your app. But here, engagement with your post means a click, share, like, or comment.
Simply Like and comment on other users’ photos. This is the most natural way to gain new followers and You can also use calls to action in your photo captions to get your followers engaged by asking them to take further action (e.g., “Let me know what you think in the comments”).
All the tips, tricks and strategies in the world can’t compete with really engaging on the platform. Be intentional about liking photos, and leaving thoughtful comments. Regularly find new people to follow, and engage with them by responding to comments and questions.
You can use the word ‘comment’ in your captions because some research suggests these get significantly more comments than those without and also use the word ‘like’ in your captions because some research suggests these get 89% more likes.
Idea 5# Timing: Timing is the important part in the social media marketing so here. Research shows that posting at 2AM to 5PM are the most effective times to post.
Posting on Sundays may get your images more visibility because Sundays see the fewest images posted and While posting on Wednesdays, It may receive slightly more engagement than those posted on other days because of mid-week.
Idea 6# Contest: Holding a contest on Instagram is one of the easiest ways to increase user engagement. Post an image promoting the contest and then ask people to like it in order to enter.
You can ask an influencer to mention or tag your product. If you know of an influential Instagram user who has used your product, ask for a mention. It just could work…and will likely result in a ton of new followers.
You can also make a network with Instagram influencers. Search for hashtags relevant to your business, and pinpoint users with high follower counts and engagement. Leave thoughtful comments on their posts, and start developing relationships. You never know where these connections will lead!
Idea 7# Captions: You should also ask questions in the captions of your photos. This is a great way to increase engagement and also use calls to action in your photo captions to get your followers engaged by asking them to take further action (e.g., “Let me know what you think in the comments”) like I have already described in the Idea 4#.
You can use the word ‘comment’ in your captions because some research suggests these get significantly more comments than those without and also use the word ‘like’ in your captions because some research suggests these get 89% more likes like I have already described in the Idea 4#.
You can use your image captions to tell an engaging story. Storytelling helps create an emotional connection to your brand or product, and including a captivating story is much more likely to get your image shared.
You can also post image quotes. Image quotes on social media are huge. Overlay motivational, inspirational or humorous quotes over your images using a tool like Canva.
Idea 8# Groups & Community: You should create a branded hashtag which will be become a group later. Come up with a hashtag and encourage your followers to use it. This encourages your fans to engage with your brand, and increases your visibility at the same time like I have already described in Idea 3#.
You can also build a community using a special hashtag. Create a challenge or campaign that your community can participate in, and give it a unique hashtag.
You should also arrange co-promotions with other users. Find users in a complimentary niche who have a similar follower count and arrange for mentions or shout outs to help build each other’s audience.
Idea 9# Social Media & Promotions: You should also promote your Instagram account on your other social media accounts and profiles by telling people what they can expect once they’re following you (e.g., behind-the-scenes photos, sneak peeks, coupons, etc).
You should also share user-generated images. Re-share your followers images, especially ones where they’ve mentioned your product(s). This will encourage others to share photos of your products as well.
You should also Promote your Instagram account to your email subscribers. Periodically share an image in your newsletter and link it up to your Instagram account and also promote your Instagram username on your physical marketing materials: signs, car decals, product sheets, etc.
Follow all your Facebook friends on Instagram, and many will follow you back. To do this, simply go to your Instagram profile and click on the 3 dots icon on the top right of your screen. Select ‘Find Friends’ and then ‘Find friends on Facebook’.
You should also connect your Instagram account with your contact list. Click on the 3 dots button at the top right of your screen, and select ‘Find friends’ to connect to your email contact list.
Idea 10# Plan, prepare and then act: As with most things in life, being intentional is your best chance at success. Make a plan for how you’re going to use Instagram, then create a schedule to keep yourself on track.
Keep in mind that quality beats quantity so edit your account to leave only the best images. No one wants to follow someone with thousands of pointless images of food or other random shots.
You can like hundreds of random pictures from people in your target audience. Neil Patel has used this strategy and found that for every 100 likes he did of random pictures, he received 6.1 more followers.
You should also follow your suggested users. Go into your settings and click the gear icon in the upper right of your screen. Click ‘Find and invite friends’, and then ‘Suggested Users’.
While posting photos, use faces in your photos. Dan Zarella found that images with faces received 35% more likes than those without, also post photos of things that are blue because some research suggests these get 24% more likes than photos that are orange or red. The lighter the better: Photos that have 65-85% light get 24% more likes than those that are less than 45% light.
Remember that having a large number of followers is useless if you don’t take the time to really engage and interact. And in the end, converting followers to customers is the real goal. These 10 tips will help you build your audience and facilitate lasting engagement with your followers that leads to conversions over time.